Shift

The all new WHITE LABEL race glove sets a new expectation of quality and performance in a value driven product. A focus on the essentials of need l...

Inspired by swat tactical gear, our Dead Eye collection takes its name from the soul-less all-black eyes of great white sharks. If Chuck Norris wer...

Inspired by swat tactical gear, our Dead Eye collection takes its name from the soul-less all-black eyes of great white sharks. If Chuck Norris wer...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

Limited Edition | Iceland is inspired by the black sand beaches, abundant glacial masses and grey overcast skies of the Nordic Island nation and th...

50/50 Cotton-poly Tee Soft hand plastisol in on front Regular fit

Cotton Spandex Twill Flat embriodery front and back Medium Profile Flexfit  

The new R3CON Venture Jersey is where on bike performance and off bike comfort meet. Featuring a waffle knit drirelease fabric, you’re going to wan...

The all-new 3LACK Label Jersey, with a multi-paneled, moisture wicking construction, featuring Jeff Emig's 20th-anniversary graphics. In 1997 Shif...

Introducing the 3LUE Label 2.0 Pants from our Iceland Collection. These Limited Edition pants were inspired by the remote island’s black sand beach...

The WHITE LABEL race jersey sets a new expectation of quality and performance in a value driven product. The jersey gives you functional design cho...

Technical Polyester fabric provides moisture wicking function as well as increased durability. V Neck collar increases comfort and performance ...

Cotton Spandex Twill 3D Flat embriodery on front Flat Embriodery on back Medium Profile Flexfit  

The new R3CON Coaches Jacket is a riding version of the popular lifestyle staple. It’s perfect for your warmup laps during the chill of the morning...

The all-new WHIT3 Label Pant features a unique minimalistic design for less weight while increasing durability, flexibility, and ventilation. The ...

The all-new WHIT3 Label Pant features a unique minimalistic design for less weight while increasing durability, flexibility, and ventilation. The ...

50/50 Cotton-poly Tee Soft hand plastisol and high desity ink at front Regular fit

80/20 Cotton-poly Fleece Print and Embriodery on front Logo print on Sleeve Extrerior Woven label at side seam  

The BLACK LABEL race pant represents purpose driven design, providing inspired solutions aimed at the racer. It surpasses the competition with inno...

The BLACK LABEL race jersey doesn’t follow, it leads. This jersey is the heartbeat of our jersey lineup, architecting decisive function for the rac...

The perfect motocross jersey for on road, trail or at the camp site after your ride, the R3CON jersey features a black-on-black color scheme with a...

The perfect motocross jersey for on road, trail or at the camp site after your ride, the R3CON Drift jersey features a black-on-black color scheme ...

Cab is all about style, creativity, and doing things on this own terms; these ideals are the inspiration behind the Cab Collection. The Shift Cabal...

The WHIT3 Label Pant features a unique minimalistic design for less weight while increasing durability, flexibility, and ventilation. They use spe...

The all-new 3LACK Label Pant provides a flawless fit with an undeniable style. With a combination of rigid and stretch paneling, it gives you the p...

600D main body material. Relaxed, over the boot pant design. Zip off lower legs convert pants into long-length shorts. Full grain leather inne...

Technical, moisture wicking polyester and mesh fabrics throughout Full mesh back panel for maximum ventilation Articulated, multi-panel constru...